FIKA Activewear was born out of frustration from the copious amounts of waste that is currently being generated by the fast-fashion industry. Among the success stories of brands such as H&M, Zara, and Forever 21 is the lingering waste of consumers' money, time, and clothing thrown out just after a season's wear. In fact, studies show that most people only wear about 20% of their closets - so why do we own so many garments that we don't actually need? So in terms of our wardrobes, we here at FIKA champion the notion of less is more. We create timeless, versatile, and functional activewear essentials for the every day, so that you can own less but do more.
In her book "The Life-Changing Magic of Tidying Up", Japanese organizing consultant and author Marie Kondo prizes her KonMari method - which consists of gathering together all of one's belongings, one category at a time, and then keeping only those things that "spark joy". By doing so - you eliminate all the unnecessary clutter and "stuff" in your environment, and thereby freeing up a lot more space and time, in your life.
Read on for some helpful tips for spring cleaning via the KonMari method from our friends at Guest of a Guest: